— the practice of Tasha Young, a writer and creative director who's worked with cultural institutions and brands for over a decade.
Through cultural research, editorial & verbal design, curation, and creative direction, we shape cohesive experiential worlds. Our work focuses on perception, atmosphere, and coherence — how brands, platforms, and cultural projects are felt, remembered, and trusted over time.
In our oversaturated and attention-scarce world, resonance requires deep understanding of both cultural and emotional intelligence. Our process is grounded in research and editorial rigor, translating insight into curation across language, image, and sound, and into creative direction at the level of atmosphere, guiding how identities hold together across contexts and time. We view futures in emerging technology and media not as abstractions, but as lived conditions already taking form.
Open to collaborations, commissions, and special projects.
We work with arts & culture publications, institutions, tech companies, platforms, artists, and technologists on projects that pique our curiosity. We also operate as a boutique agency on select projects, plugging into creative teams and cult brands with our network of creative and technical specialists.
Writing
Editorial Direction
Cultural Research
Music Curation
Creative Direction
Art Direction
Brand Identity
Creative Strategy
Conceptual / Experiential
MENTIONS
PAST CLIENTS & PARTNERS
Stealth startups, Kindred, Koto, Scout Lab, The Walker Art Center, Dazed, Red Antler, Klarna, SSENSE, Canvas8, Goop, Neutrogena, Aevi, Curology, Lloyd & Co., Company Policy & more